Are you tired of white-knuckling every dog, second-guessing every finish, and wondering why this job feels harder than it should?
You know there’s a better way — cleaner grooms, stronger technique, less chaos, and actually feeling proud when the dog walks out instead of replaying everything you “should’ve done” on the drive home.
That’s where JRG comes in.
Whether you’re just starting out, are ready for that grooming up-level, or own your salon, there’s a JRG program tailored to what you need, right now, to reach your next dream level.
Find out which of the JRG programs has been waiting for you.
Are you just starting out as a groomer?
Do you want to get the basics of grooming down but feel overwhelmed knowing where to begin, because there’s sooo much info out there?
Just Starting Out is your one-stop shop for learning the fundamentals of grooming, put together by a trustworthy source (me! Hi, I’m Jess!). We’ll cover everything together, so you can be confident in your knowledge.
Perfect for beginner groomers and at-home dog parents.
Is refining your skills as a groomer your goal?
You’ve put in the reps and the cuts still aren’t matching what’s in your head.
You’re slow, overthinking every step, and wondering if the time is even worth the money.
Refining Your Skills fixes that gap.
Thousands of students have seen adorable, viral-worthy results from my easy to follow blueprints and signature grooming techniques – so you can be sure they’ll work for you.
If you're grooming your heart out and want your work to finally look as good as you know it could (and as glam as your fave groomers’ feeds)… this is for you.
Are you building your business?
Is your dream of owning – or opening – a grooming biz being a little bit of a nightmare? Exhausted by feeling like your biz owns YOU, instead of the other way around?
Building Your Business is about turning chaos into structure with systems that actually work for groomers, mindset shifts that stop the burnout spiral, and strategies that help you grow without everything falling apart when you do.
If you’re craving a deep dive into the nitty-gritty of entrepreneurship, packed with advice and resources (all tailored to groomers) then this program is for you.
The Programs
Just Starting Out
If you're new to grooming dogs and want a trustworthy guide (me!) through alllllll the basics – this is your one-and-done place to start.
You'll walk away with:
The ability to actually start bathing, grooming, and caring for dogs from nose-tip to tail (safely!)
Confidence in your knowledge of tools and products – and how and when to use them
A muzzle on that voice in your head that says you don't know enough about grooming… because you will
Refining Your Skills
You’re ready to elevate your grooms to the next level – more precision, ease, and consistency – and the gorgeous results that go viral. I’m here to help.
You’ll finally have:
Pride in how gorgeous your grooms are – and trust in yourself that you can execute like that, every time
Confidence to charge what you’re worth, because your work speaks for itself (but also, clients are raving)
Easier workdays with trusting dogs who respond to your skilled handling and relax like it’s a spa day
Building Your Business
Whether you're just opening your own shop, or an established biz owner looking to smooth out those stubborn kinks – all the mentoring I wish I’d had is here.
Let’s get you:
That feeling of peace and command that comes from knowing you’ve got this, from your daily operations to your biz’s long-term growth
Actual steps to implement so your business works harder for you, and not the other way around you
The ease of better relationships with your employees, your clients, and your own identity as an owner
"Before taking Jess’s courses, I thought a strict, no-nonsense attitude would be the best route to well-behaved dogs on my table. After years of grooming, I still got frustrated by protest-y pups who wouldn’t respond to constant corrections and rigid practices. After learning Jess’s calm/confident energy techniques and how to work ‘with your dog and not ‘on’ your dog, my furry clients and I are now calmer and more relaxed and finish the groom in an even better mood than we started. Thank you, Jess!'"
-Janel Heliotes
"I’ve always had a hard time staying calm and relaxed when working with ‘difficult’ dogs. I knew how to read the dogs’ body language, but I never knew how to properly communicate with them or adjust my own energy to show them they can trust me. Ever since starting this course, I have been able to stabilize my own energy to benefit myself and my cleints. Today I was able to trim one our more aggressive client’s nails without a muzzle or the groomer’s helper. Thank you, Jess Rona!'"
-Madison Renee
Meet Your Teacher
Jess Rona
Jess has been grooming for over 20 years and teaching for over a decade; in that time, her signature teaching methods have helped thousands of students worldwide transform their grooming. As one of the industry’s most recognized and respected instructors, she has taught her signature blueprints all over the world, including in Belgium at the Worlds largest grooming competition: Groomania and countless Barkleigh and WPA events.
Over half a million – and growing – followers turn to her daily on Instagram, YouTube and TikTok for advice and guidance. Her passion for sharing her knowledge and making grooming easier for other dog lovers has led her sister to yell at her literally every time they take a trip together to put down her phone and stop answering people’s questions.
Jess’s approachable way of breaking down the grooming process came out of her own struggles, not just as a student who didn't understand when the teachers would explain things in complicated mathematical terms, but also as a new business owner who needed to train her employees to work the way she did so she wouldn't have to groom every dog.
This long journey led to her designing her famous Face and Body Blueprints, and after getting incredible feedback from students at live seminars telling her how life-changing they are, she decided to take these methods online to give access to anybody, anywhere who wanted to learn to groom beautifully and easily. This was how the JRG online programs were born.
